Roberto De La Torre migrated to the United State in 1979. He started to work at a Mexican food restaurant. After 7 years of hard work and sacrifice he went on to open his own restaurant with a dream and a goal of opening a fast food Mexican restaurant that would serve fresh high quality ingredients, good & fast service for this fast paced world of ours. So he opened his first restaurant in San Diego, California names Alibertos. It was open 24/7. His first day he went on to sell $1.68 a beef torta and a coke in 24 hours. Disappointed but still with will and power he didn’t give up. Second day he sold $30.00 and the third day $90.00. So with time he kept on selling more and more turning into a successful restaurant. Evolving into what is now ten Aliberto’s restaurants still family owned and operated restaurants.